Fresh On Table is a catalyst with a mission to promote local farms, sustainability and to assist the UAE's food security mission. Our mission is to reduce carbon footprint by keeping the source of production and consumption closest to each other. FOT is working towards its vision to complete the circular economy sustainability loop by recycling food/farm waste.
Fresh On Table has proudly joined hands with Hilton as a sustainable food sourcing partner to launch the limited time Growth of the UAE menu. The menu is designed to celebrate UAE's 50th anniversary and features dishes created from locally sourced ingredients. Created by the best of the culinary experts from Hilton Hospitality, the menu showcases local burrata with scrumptious candy tomatoes, seared local sea bass, freshly shucked dibbay bay oysters, roasted cauliflower steak, date ice cream and much more.
Freshest of the Fresh
We take freshness seriously, and always source and deliver the best and purest produce from local farms especially for you. The short distance the produce travels ensures that you get produce that is at its peak of freshness, flavour and nutrition. Locally grown food ripens naturally, retains more nutrients, contains no preservatives and simply tastes better.
Driven by Nature
We are committed to supporting those who are farming on a scale that is human and humane. We are committed to food that is being grown in a wholesome and sustainable manner. Further, we close the loop by collecting your food waste and recycling it into biochar to help farmers increase their yield. We ensure that everything we do - from how the produce is grown, transported, packaged and recycled is driven by nature.
Grown by the Known
We are what we eat! It’s not what’s on your plate, but it’s from where your ingredients are sourced. With a farmer-centric approach, we are on a mission to cultivate a better food system by leveraging technology that provides consumers with a convenient, transparent, traceable way to access real food from local farmers and track it in real-time. Know where each item on your plate comes from.
We’re a part of Microsoft Start up Programme.
As a tech company, we’ve developed multiple tech solutions to empower our Farmers. We leverage deep tech and use blockchain technology to offer traceability for all our products.
I believe in respecting each ingredient and my love for this starts with sourcing local products from fresh on table, working with them to support food safety in the UAE and sustain the food supply for generations to come.
“Hi I am Nikita from Oasis Green, a hydroponic vertical farm in Dubai. We started working with FreshOnTable quite early on in our journey. What’s amazing is that FreshOnTable added a lot of value in terms of helping us define our product range & also feedback on our packaging. Moreover, they are constantly trying to market farms directly which is a great, as it helps in keeping the farm’s identity in Horeca industry. It’s been a wonderful experience working with FreshOnTable so far & we hope to grow together.”
“KINOKO Farms is growing mushrooms in Dubai. We would like to thank FreshOnTable team for approaching us & giving us the opportunity of working together in promoting local produce to the Horeca industry. This for us is a very important point that we educate our customers in all sectors about the benefits of local produce, the freshness, the quality & the reduction of carbon footprint & we didn’t really have the right channels to do this in the horeca industry. With FreshOnTable coming on board as a partner with us really makes a big difference. It allows our product range to reach the customers & we found that the team of FreshOnTable is able to scope to a quite of large area of customers across UAE. The tool of social media is a big benefit & it’s a pleasure to see the post of Chefs making dishes with mushrooms grown by Kinoko Farms”.
“Sunrise is a local farm growing herbs & baby salad leaves. We were facing a huge gap between farmers & the end consumer, which was fulfilled by FreshOnTable by providing complete transparency & traceability through their Agri-Tech platform. The data provided by FreshOnTable helped us to improve our quality & increased our farming standards”
“HYGROW Farms started in 2019 with only cucumbers & tomatoes. It was FreshOnTable who gave us the idea to convert the greenhouses & grow various type of lettuces, kale & baby Rocca. The concept of FreshOnTable to promote local fresh produces thru digital platform is great. It provides excellent opportunity to local growers like us. It is a delight to see our produces at various high-end restaurants & various cafés”.
"FreshOnTable has successfully created a unique farm-to-fork experience in the UAE. It means a lot to us, local farms, as FreshOnTable promotes our products to the end consumer through their direct marketing team. We really appreciate the work and the support of the whole team."