FreshOnTable Souq Platform Launch in the presence of H.E. Mariam Al Mheiri- Honourable Minister of State for Food Security the UAE

Published on Feb 17, 2020
	FreshOnTable Souq Platform Launch in the presence of H.E. Mariam Al Mheiri- Honourable Minister of State for Food Security the UAE

After the success of its business platform, FreshOnTable took a step further by introducing its FreshOnTable Souq platform, which resonates with the growing consumer interest in sustainable and healthy lifestyles through fresh local produce. The Souq platform is now available for Android and IOS. 

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The FreshOnTable launch event took place at Larte Ristorante in the presence of H.E. Mariam Al Mheiri, dignitaries from the Government, hospitality sector, influencers, local farms and chefs also attended the event to support and address the importance of local food consumption to the environmental, social, and economic well being. 

Founder of FreshOnTable, Mr. Atul Chopra said in his welcome speech, “Freshontable Souq aims to bring the freshest local farm and agri-based artisanal food to household consumers in UAE on a hyper local model.” 

The FreshOnTable Souq platform will help bridge the gap by exclusively sourcing fresh local food that range from fruits, vegetables, dairy products, eggs, meat, poultry, fish, seafood and local artisanal food based products. 

Mr. Chopra also stated that the UAE is “The land of opportunity” for FreshOnTable due to the growing number of farms and advanced agritech. A combination of these have the potential to combat the skewed ratio of food dependency and food waste, making the UAE a self-sustaining nation. 

Michelin Star Chef, Donovan Christian Clive created a three-course gourmet meal using local ingredients provided by FreshOnTable’s partner farms. The program also covered insights on raising awareness for local food produce and sustainability within the UAE from Karl Feilder, noted Environmentalist and Chairman of Neutral Fuels in his keynote speech. 

Mr. Chopra concluded his speech by saying “Our next phase of journey will, Inshah Allah, close the loop of sustainability by recycling food waste and giving it back to our farm partners, either as biochar for crop yield, or animal feed.”